Saturday, January 7, 2012

Top 5 Reasons to Hire Rachel

I look forward to sharing more about myself with you, including my personal and professional background, when we speak. For now, I wanted to offer the top reasons why Rachel will rock the go realty team in Holly Springs!

  1. She has a genuine interest and enthusiasm for real estate, as shown by her efforts to sell her own home and her work with Blog Joggers for Realtors.
  2. She is quick to learn and quick to apply what she's learned! Bring on the Mac world. I've been a PC girl out of habit, but used Macs way back in college. To me, there's little learning curve in the technology world.
  3. She LOVES to be online.
  4. She has no fear when it comes to clients. As a tech support professional, project lead in corporate America, and entrepreneur, she's dealt with the best of the best and the meanest of the mean. She knows how to do customer service and do it well!
  5. She's super organized. One look at the labeled pantry or 5 subject divided task management list and you'll get a sense of how important streamlined processes and procedures are to her.

Oh - and one more thing. She's nice too. I think you'll get along well with her!

References and Samples

I've been online for years and years now. The following is a sample of my capabilities. If you would like to see additional samples, please let me know.

Blog Creation: Blog Joggers
Blog Content: The Efficient Office (all articles)
Newsletters: Everyday Tidy (editing, layout, etc.)
Social Media: Purple Phone
Press Releases: Kim Crenshaw

Please see references on LinkedIn.

Computer Skills

• MS Word, Excel, PowerPoint
• HTML, CSS, FBML
• MS Outlook, Lotus Notes
• SocialOomph, Ping.fm, Hootsuite
• Audacity, YouTube, Animoto, Windows Live
• CraigsList, Meetup
• MS Project
• Facebook, Facebook Ads
• Feedburner, NetVibes, Google Reader, Digg, Del.icio.us, etc.
• Content Management Systems, Mambo
• Constant Contact, iContact
• Twitter
• LinkedIn, Ning, Google+
• TypePad, Blogger, WordPress w/ add-ons
• Kindle/Nook Publishing

Background and Education

Detailed Professional Experience

DIGITAL MARKETING CONSULTANT, Purple Phone PR & Marketing (2008 – present)

· Saved “Punch Drunk Gamer,” a funded startup client, $15k by providing strategic consulting which helped them further identify their target audience and online/media needs before contracting with a development company.

· Planned and implemented digital marketing campaign for Kim Crenshaw Photography, including blog, website updates, Facebook page management and email newsletters that resulted in 60% increase in business.

· Developed on-boarding process for Futures, Inc., a startup that is working to help large employers build community around their specific industries

· Authored Abundance: Earn it Through Audience, a text about social media marketing and how it can be used as a viral marketing tool.

· Successfully designed Blog Joggers®, a writer’s block buster for businesses that blog, and launched the product, resulting in industry-wide media coverage and first year profit.

· Leveraged both coaching and consulting skills to develop marketing plans for a variety of startup to mid-sized companies, across a variety of industries. Offered hands-on support in achieving these goals, such as press release/article/blog writing and distribution, social media education, scheduling and planning.

BUSINESS COACH, RLM Coaching (2004 – 2008)

· Coached diverse clientele: formulated action plans to forward their business goals. Aided clients in implementing marketing plans and organizational systems to support their progress towards goals.

· Podcast personality. Contributed weekly segments related to personal growth and development as the Resident Life Coach for Army Wife Talk Radio, requiring continuing awareness of audience needs and interests, topic research and expert input and interviews.

· Implemented and maintained Mambo content management system to provide content addressing personal and business goal setting.

· Developed email marketing campaigns via Constant Contact, in support of Synergy Strategies, a business coaching organization.

· Delivered training and motivational speeches to audiences ranging in size from 5 to 100 on topics related to goal setting, time management, organization, and press release writing.

· Authored and ghost-wrote dozens of articles, press releases, speeches, blog entries, and radio segments across several industries: technology, coaching & personal development, retail, and marketing. Designed reusable templates to support clients in reporting and tracking information: status reports, checklists, project planning, goal setting, and newsletters.

MARKETING & CLIENT RELATIONS MANAGER, Binary Press (2002 – 2004)

· Authored press releases and developed public relations materials for small business clients. Successes include client receiving personal response from Jay Leno, of The Tonight Show, and boosting client’s holiday sales by 50%.

· Content Manager for Binary Press website. User-generated content site that focused on supporting the small business owner. Topics included operations, technology, and administrative processes.

· Translated technical, process, and planning terminology and concepts into layman’s language so that it was clearly understood by and accurate for all stakeholders. Provided regular reporting on project status to corporate clients. Ensured clients needs were met and that the project was delivered on time and within budget.

CONSULTANT & TEAM LEAD, Accenture (2000 – 2002)

· Oversaw day-to-day operations of technical support team. Eight direct reports serving office of 2500.

· Facilitated team meetings and decision making for software development, technical support, and process improvement teams.

· Researched technical solutions to provide Tier2 support using extensive Lotus Notes knowledge base, as well as online resources.

· Designed organizational tools using Lotus Notes to support team operations.

PROCESS CONSULTANT & TEAM LEAD, Advanced Technology Systems (1999-2000)

TECHNOLOGY SUPPORT, DEVELOPMENT TEAM, Andersen Consulting (1995-1999)


Education

STONEHILL COLLEGE, Easton, MA, BS Psychology, 1991-1995